Liverpool

LFC freezes youth shirt and training kit prices for new season

Published

1 year ago

May 4, 2023

LFC freezes youth shirt and training kit prices for new season

As it gets set to launch next season’s new home kit, Liverpool FC can confirm it will freeze prices for its youth jersey and training kit ranges for 2023-24.

The launch of LFC’s new home kit is eagerly anticipated and the strip will be available to pre-order on LFC’s official retail channels, including the LFC Store App.

There will be a £5 rise in adult stadium shirts as the club faces rising supply chain and operational costs across all areas.

But there will be no price increase for the majority of its kids’ kit, including shirt, shorts and across its popular training range which consists of top, jersey and jackets, with all prices remaining the same for the second season in a row.

Kids’ jerseys stay at £54.95 while the adult stadium jersey will increase by six per cent to £74.95.

LFC has taken the decision to absorb the majority of the supply chain and operational price rises instead of passing them on to supporters who purchase in LFC retail stores or through the club’s online retail presence.

As with previous seasons, the club is offering a 10 per cent discount off the price of the home shirt to all LFC Official Members and season ticket holders. This is also available for UK key workers via Blue Light and Network and students via Student Beans. More information on eligibility and how to redeem the discount can be found here.

Mike Cox, senior vice-president for retail and merchandising at LFC, said: “Rising costs are an issue across the board and no organisation is immune. We wanted to prioritise the kids’ kits and keep the same prices for the majority of our youth and training kit ranges for the second season in a row.

“We’ve made this decision despite facing a series of rising costs, including across manufacturing, fulfilment, shipping and distribution.

“We’re really pleased with the design of the new home kit and we can’t wait for supporters to see it.”

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Report: Everton now have plan to sign £120,000-a-week Liverpool player at the end of the season

Everton are reportedly interested in signing James Milner at the end of this season as a free-agent signing, though the midfielder is close to a move to Brighton & Hove Albion.

90min claim that the Toffees, alongside Leeds United and Nottingham Forest, are all keeping tabs on the 37-year-old’s situation heading into the final weeks of the campaign, with Milner’s contract at Liverpool due to expire this summer.

As reported by Sky Sports News, Brighton are closing in on a deal to sign Milner, with the prospect of European football likely to be an alluring one for the former Manchester City star. However, Everton could make a shocking late swoop for the veteran.

Photo by Will Palmer/Sportsphoto/Allstar via Getty Images

It would be the first transfer of it’s kind for quite some years, and for Liverpool supporters, a club icon like Milner moving to Everton would be quite the shock considering how important the midfielder has been for Jurgen Klopp’s squad in recent years.

Moreover, with Milner earning a reported £120,000-a-week, the midfielder would be one of Everton’s most expensive players, something that the Goodison Park side likely can’t take on regardless of what division they’ll be playing in next season.

Everton signing Milner would be as incredible as it is unrealisticPhoto by Jonathan Moscrop/Getty Images

Milner has been one of Liverpool’s most important players in their recent run of success, with the midfielder playing key roles in the Reds’ UEFA Champions League triumph as well as their Premier League title-winning season, and the veteran signing for Everton would be an incredible coup for the Toffees, but also unrealistic.

Given how long the 37-year-old has spent at Anfield, Milner uprooting to Goodison would be nothing short of sensational and treacherous, and the player himself likely knows that such a move will ruin his golden reputation with Liverpool.

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Reliable journo has reported that Liverpool stalwart is now on the brink of sealing Anfield exit

One of the most reliable sources of Liverpool transfer news has reported that James Milner is close to securing a transfer to Brighton.

On Thursday afternoon, Paul Gorst wrote for the Liverpool Echo that the 37-year-old is ‘set to leave’ Anfield for the south coast after eight years on Merseyside, with the veteran midfielder ‘on the brink of moving’ to the Amex Stadium.

It was added that the Reds had ‘recently asked’ the three-time Premier League winner to ‘reconsider his decision to leave this summer but the deal with the Seagulls is on the cusp of completion’.

The same publication had previously reported that, while Jurgen Klopp wanted to keep Milner at the club beyond the end of his contract expiry next month, it’s understood that no offer was made to the player regarding a new deal.

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It now seems as good as confirmed that the 37-year-old will end his involvement with Liverpool once the current campaign concludes in just over three weeks’ time, bringing the curtain down on an Anfield stay which exceeds even that of the manager’s current seven-and-a-half year tenure.

It was around this time last year that the German dubbed the veteran midfielder a ‘role model’ (The Guardian), with the ex-Manchester City player often being cited as a perfect example of how Premier League footballers should conduct themselves on and off the pitch.

Even though he’s only made six top-flight starts up to this point in the season, don’t be in any doubt that Milner is regarded as a crucial presence in the Liverpool dressing room, his vast experience of 852 club career appearances (Transfermarkt) providing an invaluable source of knowledge for others to tap into for advice.

90min had claimed that former Reds player Adam Lallana played a significant role in trying to entice his one-time Anfield teammate to the Amex Stadium, and it looks as if the 34-year-old is about to get his wish of a reunion with the Yorkshire native.

It’ll be sad to see our number 7 depart, but he owes LFC absolutely nothing for the commendable service he’s given since 2015, and at least it’s good to see him bound for a club in Brighton who are very much on the up and could even enjoy a first-ever foray into European football next term.

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