Sources: Liverpool in advanced talks over £70m+ deal

Liverpool are in advanced talks with Nike over an extension to their kit manufacturer deal that will be an uplift on the current £70million-a-year deal, sources have told Football Insider.

The Reds have been partnered with the US-based sports brand since 2019, but the two parties have entered the final year of their current agreement.

There is an eagerness from both parties to extend their agreement given the commercial success of their partnership over the past four years

They have collaborated on a number of successful projects since signing the agreement, including a merchandise launch with Liverpool minority owner LeBron James.

Nike currently pays Liverpool a fixed £30million per year, but the Merseyside club earns 20 per cent of all proceeds from branded merchandise.

That cut is a much larger percentage than many other Premier League clubs earn from their manufacturer deals, and it is expected that the total value of their agreement is worth around £70million to Liverpool under the current terms.

Both Nike and Liverpool are willing to commit to a new long-term extension.

Liverpool posted commercial revenues of £247million in 2021/22, and that figure is expected to grow further when they release their financial results for the 2022/23 season

The Reds are hopeful that the new agreement will help bring their deal closer to the valuation of Man United’s latest Adidas renewal.

The Red Devils signed a 10-year deal with Adidas this summer worth a Premier League record £900million throughout its existence.

In other news, Liverpool expected to accept new ‘£300m’ Mohamed Salah Saudi Arabia bid – expert

Journalist shares what sources in Germany are saying about Endo

Liverpool completed an overhaul of their midfield in the summer transfer window having seen the likes of Jordan Henderson and Fabinho depart for the Saudi Pro League, with several new additions joining Jurgen Klopp’s side including Wataru Endo.

Alexis Mac Allister was the first through the doors at Anfield, followed by Dominik Szoboszlai, Endo and finally Ryan Gravenberch on transfer deadline day.

The most intriguing of the bunch is arguably the Japan international who joined from VfB Stuttgart.

Klopp appears to be quite a big fan of the 30-year-old, though transfer journalist Dean Jones is not quite as sure in Endo’s ability to become a star at Anfield. Although Jones is not sure himself, he did go on to say that others from Germany had told him that the former Stuttgart man was a lot better than he was giving him credit for.

Speaking on the Ranks FC podcast, the journalist shared his thoughts on the £15million summer addition.

MORE LIVER

“They lost experience and midfield depth, and that left them vulnerable. They’ve tried to fix it late on with Gravenberch and Endo. If Endo is as good as Klopp hopes he is and as some people in Germany tell me his is, then my ranking will be wrong, that’s going to be proven, but I don’t know if he will be and I have to judge that,” Jones said.

How will Endo do?

Endo has not been brought in as a statement signing, so naturally there won’t be as much pressure on him to perform as his other counterparts, though this does not mean he will not develop into a real gem for the Reds this season.

We have seen Klopp pick out many gems beforehand, so there is every chance that the Japanese midfielder will follow suit.

He could prove to be a very important player.

Related Topics