Sha’Carri Richardson Wore a Customized Nike Sneaker Top for Team USA’s Olympic Gold Win.

After taking home her very first Olympic gold medal Friday during the United States women’s 4×100 relay win, star sprinter Sha’Carri Richardson had another show-stealing moment on Saturday while watching Team USA men’s basketball.

Seated courtside with names including Carmelo Anthony and Jimmy Fallon, Richardson paired a matching denim jacket and jeans with a striking red colorway of the Pharrell Williams-designed Louis Vuitton Speedy P9 bag. But it was her customized one-of-one corset made of deconstructed Nike Dunk sneakers that had fans on social media abuzz.

Richardson’s top was designed by Cierra Boyd, who uses the Instagram handle friskmegood and specializes in repurposing footwear and turning it into clothing. Boyd’s e-commerce site sells a variety of sneaker corsets using shoes such as the Air Jordan 1, Nike Dunk, Nike Air Force 1 and Nike Air Max 1. Prices range from $225 to $325.

The specifics of Richardson’s Nike sponsorship have not been made public, but there’s been lots of speculation that the deal is highly lucrative. She has been prominently featured in a number of the brand’s recent campaigns including the Jacquemus x Nike spring 2024 collaboration and its “Winning Isn’t for Everyone” campaign.